A study conducted by Adobe and published in advance of DMEXCO 2019 shows that the digital economy still has some catching up to do in this regard.
According to the study, 90 percent of all Germans are concerned about the misuse of their data. Today the industry discusses the importance of trust in digital marketing at DMEXCO 2019. Focused on the central role of trust is playing in the further development of the digital economy.
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Social media is no longer just a marketing tool, but contains a plethora of useful data that can be targeted on different media channels. Often the data is not used due to data silos. At the new how-to-stage, Andrew Simmons, Salesforce Hands-on Product Marketing Senior Manager, explained how data collected across the enterprise can be used.
Stephanie Buscemi, CMO at Salesforce, also spoke in a Q & A session on how data can be more accurately evaluated and used. It’s all about how Marketeers (in companies) build trust in their B2B customers in order to make the best use of media channels for their employees.